This May, we're celebrating Non-Mimic May across all Sobr Market locations and channels. A month dedicated to the bold, original, and category-defining non-alcoholic beverages that don’t try to imitate alcohol. From adaptogenic elixirs to complex botanical sodas and innovative wellness drinks, these products are reshaping what the non-alc category can be. By spotlighting non-mimics, we're helping customers explore new rituals and experiences beyond "replacement" and showing that the future of non-alc isn't just about what it's not, but about what it is. Let’s educate, sample, and champion these forward-thinking brands together.