SOBR MARKET DISTRIBUTION & RETAIL

Want to see your product at Sobr Market?

We are continuously expanding our curated selection and seeking exceptional, innovative non-alcoholic beverages to introduce to our community. If you have a unique product that aligns with our commitment to quality and flavor, we would love to learn more about your brand.

Complete our product submission form below to connect with our category management team.
Submit Your Product

What We Look For

STRONG
BRANDING

QAULITY
INGREDIENTS

COMMERCIAL
VIABILITY

FUNCTIONAL
VALUE

COMPLIANCE &
SCALABILITY

PRODUCT
INNOVATION

What We Offer

✔ Shelf Presence & Premium Aesthetic

We seek out products that stand out on retail shelves and look just as exceptional as they taste. Your visual brand identity should command attention.

✔ Uncompromising Taste & Quality

We promise our community the absolute best. We only select and distribute premium products that we would proudly add to our own bar carts.

✔ Collaborative Brand Partnerships

We view the brands we carry as true partners, not just suppliers. We believe in open communication, shared goals, and working together to win together.

✔ Dedicated Marketing & Promotional Support

From co-marketing campaigns and digital promotional support to curated brand spotlights, we actively strive to set our partners up for long-term commercial success.

✔ Coast-to-Coast Nationwide Distribution

Our robust nationwide logistics network means we can seamlessly move your inventory to eager consumers, premium bars, and restaurants from coast to coast.

✔ Importation & Canadian Compliance Guidance

New to navigating the Canadian market? We can help streamline the process, assisting with importation logistics and ensuring compliance with Canadian retail standards.

✔ Immersive In-Store Product Education

Søbr Market retail stores are designed for education. Being on our shelves places your product into our rotating in-store sampling schedules, community classes, and tasting events.

✔ Data-Driven Market Insights

We collect valuable consumer data and retail trends. We regularly share these insights to help our brand partners refine their products and resonate deeply with Canadian shoppers.

✔ Commercial Viability & Margin Health

We focus on sustainable business growth. We partner with brands that offer healthy wholesale structures, ensuring strong retail margins for both our distribution network and hospitality partners.

✔ Commitment to Innovation & Functionality

Today's mindful consumer expects more. We love to showcase products that bring true flavor innovation or unique functional benefits (like adaptogens and nootropics) to the table.

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FAQ

What are the minimum requirements for a brand to be considered?

We look for premium, innovative non-alcoholic products that exhibit strong visual shelf presence and exceptional flavor profiles. Commercially, brands should have a reliable supply chain, scalable production capabilities, and structured wholesale pricing that allows for healthy retail and distribution margins.
Do you accept international brands, and can you assist with importation?

Yes, we actively welcome international brands looking to enter the Canadian market. To make the transition as seamless as possible, our team handles all importation logistics, customs clearance, and Canadian compliance—including Canadian Food Inspection Agency (CFIA) standards and bilingual labeling requirements—entirely on your behalf.
What is the process after I submit my product details?

Our category management team reviews all submissions within 5–7 business days. If your brand aligns with our current portfolio strategy, we will reach out with instructions on where to send product samples for our inventory and tasting committee to evaluate.
How does Søbr Market support new brands once they are onboarded?

We don't just put your products on a shelf. We act as true growth partners by integrating your brand into our robust nationwide distribution network, giving you direct access to premier bars, restaurants, and retail spaces. Additionally, we drive liquid-to-lips conversion through active in-store sampling schedules, consumer education classes, and targeted co-marketing campaigns.
Is there a fee to submit our product for review?

No, there is absolutely no cost to submit your brand details or have our category management team review your product. We are always searching for the next great zero-proof innovation to introduce to the Canadian market.
Can you handle fulfillment for our own website orders?

Yes! In addition to our core distribution network, we offer full 3PL and multi-channel fulfillment services. We can warehouse your inventory and fulfill orders directly to your customers across all your sales channels.

Seamless 3PL & Multi-Channel Fulfillment

Beyond distribution, we act as your dedicated logistics backbone.

Whether you need a secure home for your Canadian inventory or a partner to streamline your logistics, our comprehensive 3PL services have you covered. We don't just store your product—we help you scale.
End-to-End Warehousing:

Climate-controlled, secure storage optimized specifically for premium beverage brands.
Multi-Channel Fulfillment:

We seamlessly pick, pack, and ship orders for all of your sales channels—including your own DTC website, online marketplaces, and external retail partners.
Coast-to-Coast Infrastructure:

Leverage our established shipping rates and strategic logistics network to dramatically reduce transit times and shipping costs across Canada and the world.
Global & US Expansion Support

Fulfill orders worldwide from a single partner. Whether you are expanding from the US into Canada or looking to ship your products globally, we handle cross-border logistics, international customs clearance, and global direct-to-consumer (DTC) or B2B routing so you can scale without friction.
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Why Partner With Sobr?

We're not just a distributor - we’re building the future of drinking culture in Canada. As a Métis-owned business rooted in premium retail and coast-to-coast distribution, we understand what it takes to launch, scale, and sustain a brand in the rapidly evolving non-alcoholic market. We combine logistical excellence with immersive consumer education to ensure your product doesn't just sit on a shelf, but truly connects with the modern mindful drinker.

Whether you are an established international brand or an emerging craft producer, we’d love to explore how we can grow together. Complete the submission form above, or reach out directly to start the conversation: partners@thesobrmarket.com