Søbr Insights

Your guide to the modern, mindful drinking movement.


Explore deep dives into zero-proof craft, expert reviews of world-class alcohol-free options, and fresh perspectives on living a full life—without the hangover. Whether you're fully sober, sober-curious, or simply looking to elevate your next pour, the new era of drinking starts here.
Adaptogens, Nootropics, Botanicals: What's Actually in Your Functional Drink?
Adaptogens, Nootropics, Botanicals: What's Actually in Your Functional Drink?
Adaptogens, nootropics, botanicals. These words are everywhere on drink labels. Here's what they actually mean, what the research says, and the best functional drinks worth trying. Read more...
Non-Alcoholic Beer Has Gotten Really Good. Here's Why.
Non-Alcoholic Beer Has Gotten Really Good. Here's Why.
NA beer isn't what it used to be. Here's how it's brewed, why the flavour has improved so much, and the best bottles worth trying right now. Read more...
Woody's Sparkling blanc-de-blanc being poured into a glass
What Is Dealcoholized Wine, And Is It Actually Any Good?
Dealcoholized wine starts as real wine. Here's how it's made, why it's gotten so much better, and which bottles are worth trying right now. Read more...
Why Physical Bottle Shops Still Matter in the Non-Alcoholic World
Why Physical Bottle Shops Still Matter in the Non-Alcoholic World
Over the last few years, the non-alcoholic space has grown in a huge way. There are now incredible alcohol-free wines, spirits, beers, and ready-to-drink options available almost everywhere. And while... Read more...
The Art of the Slow Sip: Finding the Perfect Non-Alcoholic Scotch Replacement
The Art of the Slow Sip: Finding the Perfect Non-Alcoholic Scotch Replacement
The "burn" and the "bite" are no longer exclusive to the hard stuff. At Søbr Market, we’ve curated a selection that honors the tradition of the slow sip, whether you... Read more...
Wine Proxies: What Are They?
Wine Proxies: What Are They?
In the evolving world of non-alcoholic beverages, a new star is emerging—proxy wine. If you're a fan of drinking wine but want to avoid alcohol without compromising on taste, complexity,... Read more...
All About Hop Water: Understanding The Popular Beverage
All About Hop Water: Understanding The Popular Beverage
If you’ve spent any time exploring the world of non-alcoholic drinks lately, chances are you’ve come across hop water—a fizzy, refreshing beverage that’s quickly becoming a favourite among health-conscious sippers... Read more...
Your Essential Guide To Alcohol-Free Wines
Your Essential Guide To Alcohol-Free Wines
Welcome to the world of alcohol-free wine! Non-alcoholic wines are rapidly becoming a popular choice for individuals seeking the sophisticated experience of wine without the intoxicating effects of alcohol. Whether... Read more...
Understanding ABV: What 0.0%, 0%, and 0.5% Really Mean
Understanding ABV: What 0.0%, 0%, and 0.5% Really Mean
One of the most common questions we get at Sobr Market is about alcohol by volume (ABV) in non-alcoholic beverages. Many customers specifically ask for 0.0% ABV options, believing that... Read more...
Søbr Market’s Ultimate Guide To Non-Alcoholic Drinks
Søbr Market’s Ultimate Guide To Non-Alcoholic Drinks
This comprehensive guide by Søbr Market will immerse you in the diverse world of non-alcoholic drinks, exploring their evolution, the various categories available, the art of food pairing, navigating social... Read more...
Navigating The Realm Of Alcohol-Free Beer: A Comprehensive Guide By Søbr Market
Navigating The Realm Of Alcohol-Free Beer: A Comprehensive Guide By Søbr Market
The world of beer is vast and diverse, offering a plethora of flavours and experiences. But what if you're looking to cut back on alcohol consumption without sacrificing the taste... Read more...
Dry January: A Transformative Reset Worth Embracing
Dry January: A Transformative Reset Worth Embracing
Dry January is more than a trendy reset—it's a transformative opportunity to step back from alcohol, with proven benefits like better sleep, mental clarity, and improved health. While "damp" months... Read more...
Søbr Market Brings Zeronimo Premium Alcohol Removed Wines To Canada
Søbr Market Brings Zeronimo Premium Alcohol Removed Wines To Canada
WINNIPEG, MB:  Søbr Market Holdings Inc., a Canadian chain of specialty stores offering an extensive selection of alcohol-free beverages for every occasion, is pleased to announce that it is bringing... Read more...
The Rising Tide of Non-Alcoholic Drinks: Trends and Community Spirit this Holiday Season
The Rising Tide of Non-Alcoholic Drinks: Trends and Community Spirit this Holiday Season
As we approach the holidays, a season steeped in gathering and celebration, the landscape of socializing is transforming with a growing focus on non-alcoholic beverages. The surge in non-alcoholic options... Read more...
Drinking Less is Better - Some sobering facts about alcohol and cancer risk
Drinking Less is Better - Some sobering facts about alcohol and cancer risk
Did you know? Drinking alcohol raises your risk of developing head and neck, breast, colorectal, esophageal, liver, stomach and pancreatic cancers. Smoking and drinking together – and the number of drinks... Read more...
Social Creatures - the drink in hand
Social Creatures - the drink in hand
Social experiences should not be compromised by choosing a beverage that works with your lifestyle.  The Sobr Market is here to keep the connection alive with alternative beverages without the... Read more...
Elevate Your Event with Responsible and Fun Non-Alcoholic Drink Options
Elevate Your Event with Responsible and Fun Non-Alcoholic Drink Options
In today's world, hosting events has evolved beyond the classic notion of indulging in alcoholic beverages. More and more people are seeking responsible, health-conscious, and fun alternatives to alcohol, whether... Read more...
Nourishing Your Body and Mind: Functional Beverages and Adaptogens
Nourishing Your Body and Mind: Functional Beverages and Adaptogens
In today's health-conscious world, people are increasingly seeking healthier alternatives to traditional indulgences like alcohol. Functional beverages, often infused with adaptogens, are gaining popularity as a smart and holistic choice.... Read more...