Søbr Insights

Your guide to the modern, mindful drinking movement.


Explore deep dives into zero-proof craft, expert reviews of world-class alcohol-free options, and fresh perspectives on living a full life—without the hangover. Whether you're fully sober, sober-curious, or simply looking to elevate your next pour, the new era of drinking starts here.
How to Choose a Sparkling Tea Alternative
How to Choose a Sparkling Tea Alternative
Find a sparkling tea alternative with real complexity, fine bubbles, and food-friendly flavor. Learn what to look for, serve, and pair for any occasion. Read more...
Ready to Drink Mocktails for Every Occasion
Ready to Drink Mocktails for Every Occasion
Ready to drink mocktails bring craft flavor to any occasion. Learn how to choose styles, serve them well, and find your new favorite zero-proof pour today. Read more...
Non Alcoholic Aperitif: How to Choose Yours
Non Alcoholic Aperitif: How to Choose Yours
Find a non alcoholic aperitif with the bitter, botanical, citrus, or spicy profile that fits your ritual, then serve it beautifully before dinner at home. Read more...
Zero Proof Tequila for Better Margaritas
Zero Proof Tequila for Better Margaritas
Zero proof tequila brings agave character to margaritas, Palomas, and more. Learn what to expect, how to serve it, and how to choose a bottle for your bar. Read more...
Functional Drinks: How to Find Your Best Fit
Functional Drinks: How to Find Your Best Fit
Functional drinks can add energy, calm, focus, or hydration to your ritual. Learn how to read ingredients and choose a flavor you'll actually enjoy daily. Read more...
How to Find Your Non Alcoholic Beer Style
How to Find Your Non Alcoholic Beer Style
Non alcoholic beer brings real flavor and ritual to the table. Learn how to choose styles, pair food, serve well, and find a favorite for any occasion. Read more...
Elegant dinner party table with non-alcoholic wine glasses and pairings
The Sommelier’s Guide to Non-Alcoholic Dinner Party Pairings
A complete sommelier-curated guide to non-alcoholic dinner party pairings. Discover course-by-course zero-proof wine matches for steak, seafood, charcuterie, and dessert, with cellar temperature rules and glassware tips. Read more...
Dealcoholized wine bottles and culinary wine proxies compared on tasting counter at The Søbr Market
Dealcoholized Wines vs Wine Proxies: Key Differences Explained
Understand the key differences between dealcoholized wine and wine proxies. Compare production methods, flavor profiles, food pairings, and top bottles like Zeronimo and GNISTA. Read more...
Wedding guests toasting with sparkling non-alcoholic drinks at an event bar
Non-Alcoholic Event & Wedding Bar Calculator: How Much to Order
Calculate non-alcoholic beverage quantities for weddings and private events. Includes consumption formulas, drink ratios, glassware, and garnish tips for 25 to 100+ guests. Read more...
Cans of functional adaptogen tonics and botanical seltzers on a table for evening relaxation and mood support
Functional Drinks for Stress & Sleep: Adaptogens, Ashwagandha, and Nootropics Explained
Explore how adaptogens, nootropics, and functional botanicals like Ashwagandha, Reishi, L-theanine, and Lion's Mane actually work—broken down by real-world outcome: deep relaxation, calm daytime focus, and alcohol-free social buzz. Read more...
Certified 0.0% alcohol-free wine served at a dining table
0.0% vs 0.5% ABV: Non-Alcoholic Drinks, Pregnancy, and Sobriety Explained
Understand the scientific difference between true 0.0% and trace <0.5% ABV. Compare trace alcohol in everyday foods, explore clear medical guidance for pregnancy, recovery, and medication, and shop certified 0.0%... Read more...
Curated craft non-alcoholic beers from Brulo available at The Søbr Market
The Canadian Guide to Craft Non-Alcoholic Beer Styles & Tasting Matrix
Explore Canada's top craft non-alcoholic beer styles—from juicy Hazy IPAs and crisp Pilsners to rich Stouts and zero-calorie Hop Waters—featuring tasting notes, IBU bitterness scales, and our comprehensive tasting matrix. Read more...
Pouring a glass of premium non-alcoholic dealcoholized red wine at The Søbr Market
The Best Non-Alcoholic Red Wines Ranked (What Actually Tastes Like Real Wine)
Most non-alcoholic red wines taste like sweet grape juice. We ranked four bottles that actually deliver authentic tannin, dry mouthfeel, and cellar-grade complexity. Read more...
Curated selection of Canada's best non-alcoholic craft beers, wines, and spirits on a wooden bar
Best Non-Alcoholic Drinks in Canada: 2026 Buyer's Guide
The definitive 2026 Canadian non-alcoholic buyer's guide: expert tasting notes and top picks across alcohol-free craft beer, dealcoholized wine, zero-proof spirits, and functional aperitifs. Read more...
Lineup of functional adaptogen beverage cans and non-alcoholic spirits
Functional Drinks & Adaptogens Guide: Comparing Ghia, Three Spirit, Bonbuz, and Dromme
An in-depth functional beverage comparison: dissecting active botanicals, adaptogens, and nootropics across Ghia, Three Spirit, Bonbuz, and Drømme to help you choose the right mood. Read more...
Selection of certified 0.0% alcohol-free drinks and wines suitable for pregnancy and breastfeeding
Pregnancy & Breastfeeding Guide: Navigating 0.0% vs 0.5% ABV Drinks
A science-backed guide for expecting and nursing mothers: navigating true 0.0% vs trace 0.5% ABV, obstetrician-friendly botanical safety rules, and certified 0.0% drink recommendations. Read more...
Cans of Hiyo functional adaptogen and nootropic social tonics
Functional Beverage Decision Matrix: Adaptogens, Nootropics & Desired Effects
Navigate the world of functional drinks with our decision matrix mapping Ashwagandha, L-Theanine, Lion's Mane, and Reishi to calm, focus, and social buzz with dosage transparency. Read more...
Sober Carpenter Canadian craft non-alcoholic beers available at The Søbr Market
Canadian Craft Non-Alcoholic Beer Guide: Top IPAs, Sours & Stouts Reviewed
Discover Canada's premier non-alcoholic craft breweries—Bellwoods, Blood Brothers, Burdock, Town Brewery, and Sober Carpenter—with mouthfeel ratings and 4-pack add-to-cart buttons. Read more...
Charcuterie dinner table setting with dealcoholized wine and wine glasses
De-Alcoholized Wine Masterclass: How It's Made, Dry vs. Sweet & Food Pairings
Discover how premium dealcoholized wine is made, how to avoid cloying sweetness with our dry-to-sweet residual sugar guide, and sommelier rules for dinner pairings. Read more...
Phantom's Elixir spooky dark Halloween mocktail with smoking rosemary sprig
Phantom's Elixir: Spooky Botanical Halloween Mocktail Recipe
A hauntingly good Halloween sparkler that's deep in colour and dark in flavour. Read more...
Hiyo functional adaptogen and nootropic tonic seltzer variety pack cans
Adaptogens & Nootropics: What's Actually in Your Functional Drink?
Adaptogens, nootropics, botanicals. These words are everywhere on drink labels. Here's what they actually mean, what the research says, and the best functional drinks worth trying. Read more...
Selection of premium craft non-alcoholic beers available at The Sobr Market
Why Non-Alcoholic Craft Beer Has Gotten So Good
NA beer isn't what it used to be. Here's how it's brewed, why the flavour has improved so much, and the best bottles worth trying right now. Read more...
Woody's Sparkling blanc-de-blanc being poured into a glass
What Is Dealcoholized Wine, and Is It Actually Any Good?
Dealcoholized wine starts as real wine. Here's how it's made, why it's gotten so much better, and which bottles are worth trying right now. Read more...
Non-alcoholic sipping spirits and zero-proof scotch alternative in rocks glass with clear ice
The Art of the Slow Sip: Best Non-Alcoholic Scotch Alternatives
The "burn" and the "bite" are no longer exclusive to the hard stuff. At Søbr Market, we’ve curated a selection that honors the tradition of the slow sip, whether you... Read more...
Wine Proxies: What Are They & How Are They Made?
In the evolving world of non-alcoholic beverages, a new star is emerging—proxy wine. If you're a fan of drinking wine but want to avoid alcohol without compromising on taste, complexity, and ritual, a wine proxy might be the perfect pour for you. So what exactly are wine proxies, and how do they differ from traditional wine, non-alcoholic wine, or even grape juice? Let’s uncork the details: Understanding Wine Proxies Wine proxies are non-alcoholic, wine-inspired beverages crafted to replicate the structure, complexity, and flavour of traditional wine—but without the alcohol, and... Read more...
Hop Wtr peach flavored sparkling hop water can and nutrition facts
All About Hop Water: Zero-Calorie, Zero-Alcohol Refreshment
If you’ve spent any time exploring the world of non-alcoholic drinks lately, chances are you’ve come across hop water—a fizzy, refreshing beverage that’s quickly becoming a favourite among health-conscious sippers... Read more...
Giesen 0% dealcoholized New Zealand Sauvignon Blanc, Pinot Gris, and Rosé wine bottles
Your Essential Guide to Dealcoholized Wines
Welcome to the world of alcohol-free wine! Non-alcoholic wines are rapidly becoming a popular choice for individuals seeking the sophisticated experience of wine without the intoxicating effects of alcohol. Whether... Read more...
Zero ABV and low-alcohol proof badge infographic explaining beverage classification
Understanding ABV: What 0.0%, 0.5%, and Alcohol-Free Really Mean
One of the most common questions we get at Sobr Market is about alcohol by volume (ABV) in non-alcoholic beverages. Many customers specifically ask for 0.0% ABV options, believing that... Read more...
Curated collection of craft non-alcoholic beers, wines, and spirits at The Sobr Market
The Søbr Market's Master Guide to Non-Alcoholic Drinks
This comprehensive guide by Søbr Market will immerse you in the diverse world of non-alcoholic drinks, exploring their evolution, the various categories available, the art of food pairing, navigating social... Read more...
Selection of Canadian craft non-alcoholic beers from Bellwoods Brewery available at The Søbr Market
The Definitive Guide to Non-Alcoholic Craft Beer
The world of beer is vast and diverse, offering a plethora of flavours and experiences. But what if you're looking to cut back on alcohol consumption without sacrificing the taste... Read more...
Dry January mindful alcohol-free lifestyle reset and wellness inspiration
Dry January: The Complete Reset Guide & Year-Round Benefits
Dry January is more than a trendy reset—it's a transformative opportunity to step back from alcohol, with proven benefits like better sleep, mental clarity, and improved health. While "damp" months... Read more...
The Sobr Market official brand logo
The Søbr Market Brings Zeronimo De-Alcoholized Wines to Canada
WINNIPEG, MB:  Søbr Market Holdings Inc., a Canadian chain of specialty stores offering an extensive selection of alcohol-free beverages for every occasion, is pleased to announce that it is bringing... Read more...
The Rising Tide of Non-Alcoholic Drinks: Holiday Trends
As we approach the holidays, a season steeped in gathering and celebration, the landscape of socializing is transforming with a growing focus on non-alcoholic beverages. The surge in non-alcoholic options is more than just a trend; it reflects a shift toward inclusivity and connection, providing everyone with thoughtful, sophisticated choices - regardless of alcohol content. At Sobr Market, we’ve had the privilege of seeing this movement evolve firsthand, and as the year wraps up, we’re diving into the key trends that are shaping holiday gatherings in 2024. Community Over Consumption:... Read more...
Mindful drinking and alcohol moderation guide with premium non-alcoholic alternatives
Drinking Less is Better: Health Facts & Mindful Moderation
Did you know? Drinking alcohol raises your risk of developing head and neck, breast, colorectal, esophageal, liver, stomach and pancreatic cancers. Smoking and drinking together – and the number of drinks... Read more...
Social gathering with guests enjoying zero-proof craft cocktails in glassware
The Drink in Hand: The Psychology of Social Rituals Without Alcohol
Social experiences should not be compromised by choosing a beverage that works with your lifestyle.  The Sobr Market is here to keep the connection alive with alternative beverages without the... Read more...
Curated non-alcoholic cocktail bar setup for weddings and celebratory events
Hosting with Non-Alcoholic Drinks: The Event Planner's Guide
In today's world, hosting events has evolved beyond the classic notion of indulging in alcoholic beverages. More and more people are seeking responsible, health-conscious, and fun alternatives to alcohol, whether... Read more...
Functional wellness beverages and adaptogen drinks for relaxation and mental clarity
Functional Beverages & Adaptogens: Complete Wellness Guide
In today's health-conscious world, people are increasingly seeking healthier alternatives to traditional indulgences like alcohol. Functional beverages, often infused with adaptogens, are gaining popularity as a smart and holistic choice.... Read more...