ABOUT US

Our mission is simple: bring the best non-alcoholic drinks to as many people as possible.

Søbr Market exists to make the world's best non-alcoholic beverages accessible to Canadians.

We curate, import, and champion a category that's changing the way people drink, whether you're sober curious, fully alcohol-free, or just looking for something better in your glass.

OUR STORES

From coast to coast, and always at your door.

Today, you can find Søbr Market locations across Canada, each one designed to feel less like a retail store and more like a discovery.

Sample before you buy, get real guidance from staff who know the products deeply, and leave the explanations at the door. It doesn't matter why you're here, just that you are.

Sampling
Our customers are free to sample any of our alcohol-free spirits before they buy - we want everyone to leave happy with their purchase!

Education
Søbr Market team members are experts about the products we carry, and are always willing to offer suggestions and recommendations.

Support
Our stores are absolutely judgement-free. There are lots of reasons someone may not be drinking alcohol, and we’re happy to help regardless of what that reason is.

wholesale

Build a menu your customers will love

Søbr Market works with retailers, restaurants, and hospitality partners across Canada to bring world-class non-alcoholic options to their customers.

Our wholesale program gives you access to our curated product portfolio with the support of a team that knows this category inside and out.

Apply for an account

Franchising

Bring Sobr Market to your community

We're growing across Canada, and we're looking for passionate people to grow with us.

Our franchise model gives you access to our full product lineup, brand infrastructure, and a category with serious momentum. If you believe in what we're building, there's a place for you in it.

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