Elevate your beverage program with the best in non-alcoholic.

Søbr Market is your trusted partner in bringing premium, alcohol-free beverages to your shelves, menus, and events. We work with restaurants, bars, cafes, hotels, grocery stores, and specialty retailers across Canada to supply a thoughtfully curated selection of top-tier non-alcoholic wines, beers, spirits, and ready-to-drink cocktails.

Whether you're building out a full zero-proof program or just looking to add a few standout SKUs, we make it easy to offer products that your customers will love, and come back for.

What We Offer

✔ Premium Product Curation

We represent the most sought-after Canadian and international non-alcoholic brands - many of which are exclusive to Søbr Market.

✔ Competitive Wholesale Pricing

As importers and direct distributors, we offer preferred pricing and flexible order volumes with no middlemen.

✔ Staff Training & Education

Empower your team with tasting notes, food pairing guides, and brand stories to help them confidently sell alcohol-free options.

✔ Menu Development & Strategy

Launching a zero-proof list? We’ll help design your menu, recommend product pairings, and support you with storytelling that connects with today’s mindful consumer.

✔ Sampling & Launch Support

We offer complimentary samples, staff tastings, and event activations to help you build excitement and drive awareness.

Who We Work With

We proudly supply:

Restaurants & Bars

Cafes & Coffee Shops

Boutique & Chain Grocery Stores

Hotels & Hospitality Groups

Event Venues & Caterers

Retailers & Concept Stores

Why Partner With Sobr?

We're not just a distributor - we’re building the future of drinking culture in Canada. As a Métis-owned business rooted in hospitality and retail, we know what it takes to help your program succeed.

 

Let’s Work Together

Whether you're ready to place an order, want to explore the category or want to discuss our services we’d love to connect: wholesale@thesobrmarket.com

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