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SOBR MARKET WHOLESALE
Elevate your beverage program with the best in non-alcoholic.
Søbr Market is your trusted partner in bringing premium, alcohol-free beverages to your shelves, menus, and events. We work with restaurants, bars, cafes, hotels, grocery stores, and specialty retailers across Canada to supply a thoughtfully curated selection of top-tier non-alcoholic wines, beers, spirits, and ready-to-drink cocktails.
Whether you're building out a full zero-proof program or just looking to add a few standout SKUs, we make it easy to offer products that your customers will love, and come back for.
Creating an Alcohol-Free Bar Menu
Gone are the days when juice and sparkling water made for an acceptable non-alc menu. Your guests expect interesting alcohol-free options when they go out, and they're willing to pay for them. Adding a non-alc menu gives sober customers the options they want at equal price points to your existing cocktails, wines, and beers. It's a win win.
Wine
De-alcoholized reds, whites, rosés, and sparklings made with traditional wine-making methods.
Wine Alternatives
Unique blends and teas, juices, and extracts built from scratch to evoke the experience of wine.
Beer
Refreshing alcohol-free beer from both new craft brewers and familiar favourites.
Mimic Spirits
Non-alcoholic spirits designed to mimic classic spirits, liqueurs, and aperitifs.
Wine
De-alcoholized reds, whites, rosés, and sparklings made with traditional wine-making methods.
Ready to Drink
Premade canned and bottled cocktails perfect for quick service and takeout.
Functional
Made with functional ingredients - perfect for spas and gyms, and wellness environments.
Bitters
Must-have bar staples made entirely without alcohol.
What We Offer
✔ Premium Product Curation
We represent the most sought-after Canadian and international non-alcoholic brands - many of which are exclusive to Søbr Market.
✔ Competitive Wholesale Pricing
As importers and direct distributors, we offer preferred pricing and flexible order volumes with no middlemen.
✔ Staff Training & Education
Empower your team with tasting notes, food pairing guides, and brand stories to help them confidently sell alcohol-free options.
✔ Menu Development & Strategy
Launching a zero-proof list? We’ll help design your menu, recommend product pairings, and support you with storytelling that connects with today’s mindful consumer.
FAQ
Why do non-alc products cost as much as alcoholic ones?
Three main reasons:
- Expensive equipment, technology, additional time and labour are all factors that make the production cost of non-alcoholic wine more than that of traditional alcoholic wine.
- The market is much smaller than that of alcoholic wines, so batch sizes are often done on a smaller scale.
- Additionally, because of the low ABV additional quality control and processing steps must be taken to ensure the product is stable and safe to drink anytime.
How should I price non-alc cocktails, wines, and beer?
Your alcohol-free offerings should generally be priced in line with your alcoholic drinks. Regardless of whether or not the end product contains alcohol, making a good wine, beer, or spirit requires care, creativity, innovation, and precision.
It's important to remember: the value of a beverage isn't in its alcohol content, but in the flavours, complexity, and experience of drinking it.
What's the difference between de-alcoholized wine, non-alcoholic wine, and wine alternatives?
De-alcoholized wine starts out as regular wine, and then has its alcohol content removed.
Non-alcoholic wine typically contains no alcohol to begin with. The fermentation process is stopped before the sugar is converted into alcohol.
Wine alternatives (a.k.a. Wine “proxies”) are not wines at all, but rather a blend of things like teas, juices, vinegars, and various extracts and natural flavours.
Are non-alc spirits distilled?
Sometimes, yes.
Some non-alc spirits are made using traditional methods, including distillation, and then have the alcohol removed, resulting in an ABV of 0.5% or less.
True zero-proof (0.0%ABV) spirits are made by combining flavours and botanicals to recreate the essence of the spirit. These spirits contain no trace of alcohol and are not an alcohol-removed spirit.