New Here? Start With These.

A guided starting point through the world of non-alcoholic drinks, no guesswork required.

What's your go to?

The Sobr Market Guarantee

One of the best parts about shopping at Sobr Market in person is the chance to try before you buy. We want to bring that same confidence to our online customers.

This October shop online with us, risk free. Open it, try it, and and if it's not for you, we’ll find you something that is. No risk, just your new favourite drink waiting to be found 🍻

For Wine Lovers

Prefer the familiar? Try our dealcoholized wine. Curious for something new? Our wine alternatives bring their own structure and flavour. No wrong choice.

De-alcoholized Wine

Made the exact same way as "regular" wine, plus one extra step: de-alcoholization. After fermentation, alcohol is removed very carefully to preserve the aromas, body, and finish. 

See Them All

Wine Alternatives

A distinct option built from scratch using culinary techniques and craft. Expect bold, layered flavour that stands on its own.

See Them All

Your Bar, Your Way.

Two ways into the cocktail world: mix your own with our non-alcoholic spirits, or pop open a ready-to-drink can. Delicious either way.

Spirits

Non-alcoholic takes on gin, whisky, and more, built to mix into your go-to cocktail or sip on their own.

See Them All

RTDs

(Ready To Drink)

Canned cocktails and mixed drinks made for easy sipping. No shaker, no recipe, just grab and go.

See Them All

Beer that tastes like... beer.

Hop-forward IPAs, crisp lagers, and everything in between, brewed to be alcohol-free. If you dream of cracking open a cold one any time, any where, start here.

See Them All

Questions? We're here to help.

Non-alcoholic drinks aren't one-size-fits-all. Here's what most people ask before their first order.

Is non-alcoholic really 0% alcohol?

It depends on the product and category. Some non-alcoholic drinks are 0.0% ABV, while others (like dealcoholized wine) can contain trace amounts. The standard for "non-alcoholic" in Canada is anything under 0.5%. Product pages list the exact ABV so you can choose based on your own preference.

Learn more about ABV (Alcohol By Volume).

Can non-alcoholic drinks affect blood alcohol level?

No. The trace alcohol in a 0.5% ABV or lower product is processed by the body too quickly to impact blood alcohol level, or cause impairment. 

Where should I start if I'm new to non-alcoholic drinks?

Start with whatever you already gravitate toward. If you're a wine drinker, try a dealcoholized wine or wine alternative. If beer is your thing, start there. This page highlights a few standout picks in each category to make that first choice easier.

Do non-alcoholic drinks actually taste good?

Yes! The category has come a long way. Most non-alcoholic products are made by serious producers using the same techniques and ingredients as their alcoholic counterparts, and plenty hold up well against the real thing. 

Anything you find at Sobr Market has gone through a careful vetting process - we only want to bring you the very best. That said, taste is subjective, so trying a few from different brands is the best way to find what you like.

Why do non-alcoholic products cost about the same as alcoholic ones?

They're the same quality product. 

Alcohol isn't the expensive part of a beer, wine, or spirit; it's simply a byproduct of fermentation. Research, recipe development, and ingredient sourcing are where the magic happens, and non-alcoholic drinks go through all those phases too.

In fact, the production process for non-alcoholic drinks often costs more than an  alcoholic equivalent. Especially for de-alcoholized products like wine, which add an additional, complex step on top of the already rigorous production process.

Can I mix non-alcoholic spirits into regular cocktail recipes?

Yes. Most non-alcoholic spirits are designed to be used exactly like their alcoholic counterparts in your usual recipes.

Just like any recipe, you may want to tweak ratios a bit to your preferences. If you're looking for a starting point, we have a whole library of mocktail recipes ready for you to explore.