Wine Proxies: What Are They?

In the evolving world of non-alcoholic beverages, a new star is emerging—proxy wine. If you're a fan of drinking wine but want to avoid alcohol without compromising on taste, complexity, and ritual, a wine proxy might be the perfect pour for you.

So what exactly are wine proxies, and how do they differ from traditional wine, non-alcoholic wine, or even grape juice? Let’s uncork the details:

Understanding Wine Proxies

Wine proxies are non-alcoholic, wine-inspired beverages crafted to replicate the structure, complexity, and flavour of traditional wine—but without the alcohol, and without attempting to directly mimic it.

Unlike non-alcoholic wine, which is usually made by removing alcohol from alcoholic wines through processes like vacuum distillation or reverse osmosis, proxy wine takes a different approach. Instead of starting with fermented wine, wine proxies are built from the ground up using carefully layered ingredients like teas, juices, spices, bitters, and acids.

The result is a sophisticated, nuanced beverage that satisfies the same palate cravings as wine, without relying on fermentation or de-alcoholized wines. Wine proxies don’t try to be "lesser wines." They are their own category—crafted with intention, balance, and depth.

How Are Wine Proxies Made?

The magic behind proxy wine lies in its thoughtful construction. Instead of relying on grapes and fermentation, producers use an artful blend of ingredients to mimic the tannins, acidity, and complexity of wine.

Here’s what typically goes into a wine proxy:

• Juices – Not just grape juice, but also from fruits like cherry, apple, pear, or plum to build the base.
  
  

• Teas  – Green tea, oolong, hibiscus, and rooibos are often used to add tannins and depth.
  
  

• Spices and botanicals – Think pink peppercorn, cardamom, clove, or ginger for warming, aromatic notes.
  
  

• Acids – Vinegars (like verjus, apple cider vinegar, or rice vinegar) create that tart backbone found in wine.
  
  

• Bitters and herbs – These are layered in for complexity and long finishes.
  
  

• Salt or umami components – Ingredients like sea salt can be used to add a savoury body and mouthfeel.

Unlike de-alcoholized wines, which often lose some flavour in the alcohol-removal process, wine proxies are formulated to be expressive and bold from the start. They're not "missing something"—they're intentionally crafted to stand on their own.

What Do Wine Proxies Taste Like?

Wine proxies don’t taste exactly like traditional wine—and that’s the point. They borrow wine’s structure and sophistication while offering new, often surprising, flavours.

A red-style proxy wine might feature black currant juice, lapsang souchong tea, and pink peppercorns. It’s dark, smoky, and tannic, with a lingering finish. A white-style wine proxy might blend pear juice, chamomile tea, and verjus for something bright, floral, and acidic.

Expect flavours like:

• Tart fruits (cranberry, pomegranate, cherry)
  
  

• Earthy or smoky notes (beets, tea, mushroom)
  
  

• Zesty acidity (citrus peel, vinegars)
  
  

• Herbal complexity (thyme, sage, lavender)

Because of this range, wine proxies appeal to more than just wine lovers—they attract adventurous drinkers, foodies, and anyone seeking a grown-up non-alcoholic alternative to pair with meals or enjoy on its own.

Benefits Of Wine Proxies

There are plenty of reasons to explore wine proxies, beyond avoiding alcohol. Here are a few key benefits:

1. Alcohol-Free And Guilt-Free

Unlike alcoholic wines, wine proxies contain no alcohol at all—making them ideal for pregnant people, designated drivers, or anyone choosing a non-alcoholic lifestyle. 

2. Flavour-Forward

Many proxy winemakers treat their beverages like culinary projects, emphasizing complexity, balance, and mouthfeel. These aren't sweet or one-dimensional—they’re layered and exciting and they often evolve as they sit in your glass.

3. Inclusive And Enjoyable For All

Whether you’re sober-curious, on a wellness journey, or just skipping alcohol for the night, wine proxies offer a satisfying alternative that still feels special. They're also great conversation starters at dinner parties or wine-and-cheese nights.

How To Enjoy Wine Proxies

Wine proxies are meant to be sipped, savoured, and paired—just like traditional wine. Here are some tips for getting the most out of your pour:

Serve It Right

• Chill white-style proxies before serving.
  
  

• Red-style proxies can be served slightly cooler than you’d serve an alcoholic red.
  
  

• Use proper glassware—yes, it makes a difference!

Pair Thoughtfully

Proxy wine shines with food, especially when paired intentionally:

• White-style wine proxies go well with seafood, salads, or light pasta dishes.
  
  

• Red-style wine proxies are great with roasted vegetables, charcuterie, and heartier entrees.
  
  

• Don’t be afraid to experiment—many complex ferments and botanical-forward blends bring out unexpected pairings.

Explore The Ritual

Much of the joy of drinking wine is the ritual—opening the bottle, pouring the glass, sipping slowly. Wine proxies preserve that feeling. They’re perfect for toasting at celebrations, winding down after a long day, or pairing with a great meal.

Where To Buy Wine Proxies

Looking to explore proxy wine for yourself? You’re in the right place.

At Søbr Market, we curate one of the most exciting selections of wine proxies in Canada. You can shop our full lineup online and get delivery to your door—or come visit us in person at our retail stores in Toronto and Winnipeg. More locations are coming soon, so stay tuned.

Final Pour: Why Wine Proxies Are Worth The Sip

Wine proxies are more than just a substitute for alcoholic wines—they're a fresh take on a timeless tradition. With bold flavours, layered complexity, and endless pairing potential, they bring something new to the table for anyone curious about the future of non-alcoholic drinking.

Whether you’re cutting back, cutting out, or simply curious, proxy wine offers a way to elevate your sipping experience—without compromise.

So go ahead. Raise a glass to something new. Discover your favourite wine proxy at Søbr Market today.