Female Founders
The NA industry is uniquely shaped by women who refused to settle for "soda or lime." They demanded complexity, functional benefits, and beautiful branding. Today, we are proud to stock a curated selection of female-founded brands that are redefining what it means to drink well.
Why Female-Founded Matters
In an industry traditionally dominated by legacy brands, these women are prioritizing transparency, wellness, and radical flavor. When you shop these brands, you aren’t just getting a great drink—you’re supporting the entrepreneurs who are making the "Sober Curious" lifestyle more accessible for everyone.
"I wanted to create something that felt like a celebration, not a compromise." — Melanie Masarin, Founder of Ghia