Muse is a non-alcoholic wine crafted in British Columbia from hand-picked grapes, traditionally fermented to develop real structure and colour before undergoing a proprietary, low-temperature dealcoholization process. Muse Merlot delivers a bold, full-bodied glass with notes of blackberry, ripe cherry, and plum, and a whisper of cocoa on the finish, built to preserve the character of a classic Merlot without the alcohol.
Vendor: Muse
Muse is a non-alcoholic wine crafted in British Columbia from hand-picked grapes, traditionally fermented to develop real structure and colour before undergoing a proprietary, low-temperature dealcoholization process. Muse Merlot delivers a bold, full-bodied glass with notes of blackberry, ripe cherry, and plum, and a whisper of cocoa on the finish, built to preserve the character of a classic Merlot without the alcohol.
Frequently Asked Questions — Vendor: Muse
Expert answers to common questions about non-alcoholic options, ingredients, and delivery across Canada.
What is the difference between '0.0% ABV' and 'Non-Alcoholic?
Products labeled 0.0% ABV contain absolutely no alcohol. Some products labeled 'non-alcoholic' may contain trace amounts of alcohol (less than 0.5% ABV), which is similar to the levels found in ripe fruit or fruit juice.
Is 0.5% really alcohol-free?
In Canada, any product containing less than 1.1% alcohol-by-volume (ABV) is considered alcohol-free because our body metabolizes that amount of alcohol faster than we can feel any effect.
More commonly world-wide, any product containing 0.5% ABV or less is considered alcohol-free.
Fun fact: many foods have some level of ABV due to their natural fermentation. Kombucha, breads made with yeast, overripe bananas, fruit juice, yogurt, soy sauces & vinegars can range from 0.2% ABV up to 1.2% ABV.
What shipping options and policies do you offer?
International shipping available
In-store pickup available
Local delivery available
Do you offer free shipping?
Free shipping is available in Canada for orders over $150.
Free shipping is also available for wholesale customers.
Do you offer local pickup?
The store offers in-store pickup at all locations
How can I contact customer service?
Customer service: info@thesobrmarket.com, orders@thesobrmarket.com