Leisure Project was founded in 2022 by brothers Steve and Alex Michaelsen, former Division 1 college athletes who wanted a hydration drink built around mood and mind, not just electrolytes. Their non-carbonated wellness-ade blends natural electrolytes like magnesium and potassium with adaptogens like ashwagandha and nootropics like L-theanine, low in sugar and calories, and free from artificial colours, sweeteners, and flavours.