Heineken 0.0 launched in 2017 as the alcohol-free counterpart to the world's most recognizable green bottle, brewed twice with Heineken's signature A-yeast before the alcohol is removed to preserve the brand's classic character. Present in 117 countries, it made history as the first non-alcoholic beer to air in a national Super Bowl commercial, and continues to lead the category with new expressions like Heineken 0.0 Ultimate, a zero alcohol, zero calorie, zero sugar brew.