NOA Italian Amaro complex herbal non-alcoholic digestif bottle 700ml

NOA - Italian Amaro

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$32.95
$32.95
$32.95
NOA - Italian Amaro

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NOA - Italian Amaro

$32.95
$32.95
  • Made in Canada
  • Vegan
  • Gluten Free or Removed
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$32.95
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700mL | Non-Alcoholic Liqueur

Rooted in old-world tradition and inspired by Sicilian classics like Averna, NOA Italian Amaro is a rich, complex, and deeply satisfying non-alcoholic take on the iconic herbal liqueur. Crafted with care and patience, it layers bold notes of caramel, orange peel, and chicory with warming spices like cinnamon, fennel, star anise, and a balancing bitterness from gentian.

A slow orange maceration lends it a clean, silky texture, while French chicory brings subtle coffee and cola-like depth. Whether you’re winding down or building a bold zero-proof cocktail, this is your go-to dark aperitivo.

A classic digestif. Zero-proof, but full of depth.
TASTING NOTES

On the nose, we get fresh orange peel aromas combined with warm cinnamon notes. As for taste, the bitterness of gentian is pleasant and sustained, orange coats the palate and the finish offers notes of coriander, cinnamon and warm aniseed.
PAIRS WITH

Over ice with a twist of citrus

With sparkling water (reminiscent of a citrusy cola)

In an Espresso & Tonic

With tonic or cola as a long, refreshing serve

As a substitute for Aperol or Italian bitters in a Spritz, Negroni, or Boulevardier

As you would enjoy a traditional Amaro Averna
NOA Italian Amaro complex herbal non-alcoholic digestif bottle 700ml
  • NOA Italian Amaro complex herbal non-alcoholic digestif bottle 700ml
  • NOA Italian Amaro non-alcoholic herbal liqueur 700ml back label
  • NOA Italian Amaro 700ml glass bottle side view

Product Specifications

Søbr Curation Standard
Volume / Serving Size 45mL
Calories 60 cals
Sugar Content 13g sugar
Dietary & Lifestyle Made in Canada, Vegan, Gluten Free or Removed
Brand / Producer NOA
Ingredients Filtered water, Sugars (cane sugar, brown sugar), Oranges, Spices, Natural flavors, Citric acid, Caramel, Potassium sorbate, Sodium benzoate.

Frequently Asked Questions — NOA - Italian Amaro

Expert answers to common questions about non-alcoholic options, ingredients, and delivery across Canada.

How is NOA crafted, and is it 0.0% or <0.5% ABV?

NOA is a Quebec-crafted non-alcoholic spirit line built from scratch through botanical maceration rather than dealcoholization—infusing roots, spices, herbs, and citrus in the tradition of Italian amari and compound gins. Depending on the expression, NOA products are either 0.0% ABV or contain up to 0.5% ABV (the legal Canadian standard for alcohol-free labelling).

What is the difference between NOA 700 mL bottles, 250 mL tasting minis, and ready-to-pour bottles?

700 mL Bar-Cart Spirits ($24.00 / From $22.08) yield roughly 16 cocktails per bottle (1.5 oz pour). 250 mL Tasting Minis ($10.00 / From $9.20) contain the exact same spirit in a discovery size yielding about 5 cocktails per bottle. Ready-to-pour options require zero mixing: NOA Negroni (700 mL and 250 mL) comes pre-blended to pour over ice, and NOA Dry Sparkling Wine (250 mL) is ready to chill and pour into a flute.

How do you serve NOA spirits, aperitifs, and liqueurs?

Shake well before pouring. Serve Italian Aperitif with Dry Sparkling Wine and soda for a Classic Spritz, stir equal parts Dry Gin, Italian Bitter, and Sweet Vermouth for a Negroni, mix Dry Gin, Garden Gin, or Jamaican Spiced Rum with tonic or ginger beer, and enjoy Amaretto, Italian Amaro, or Coffee Liqueur neat over ice or shaken into sours and Espresso Martinis.

What is the difference between NOA Barcart Sets and NOA Cocktail Kits (and what ingredients do I supply)?

Full Barcart Sets include all 11 core NOA bottles in 700 mL or 250 mL. NOA Cocktail Kits bundle the specific packaged NOA bottles and shelf-stable syrups for a recipe; unlike ready-to-pour bottles, cocktail kits require you to supply fresh perishable ingredients at home (such as fresh citrus juice, berries, espresso, milk, or herbs).

How should I store NOA bottles after opening, and do I need to shake them?

Always shake your NOA bottle gently before pouring to wake up the natural botanical extracts. Store unopened bottles in a cool, dry place. Once opened, reseal tightly, refrigerate (especially Sweet Vermouth, Italian Aperitif, and Dry Sparkling Wine), and enjoy within 8 to 12 weeks.

NOA Italian Amaro non-alcoholic herbal liqueur 700ml back label

NOA - Italian Amaro

Why 0.5% alc/vol

This totally fair question often comes up in the alcohol-free world. How can a 0.5% non-alcoholic product be labelled alcohol-free? What’s the real difference between a 0.0% and 0.5%?

First, traces of alcohol are found everywhere in our daily lives. Ethanol being a by-product of fermentation, traces of alcohol can be found in soft drinks, vinegar, kombucha, jams, sauces, pasteurized juices, sweets, sodas, cakes, pies, chocolate, sourdough bread, pickles, sauerkraut, kefir cheese and certain foods with added extracts or flavourings. Obviously, this is not a label claim. Flavourings, whether artificial or natural, are generally combined with an ethanol base.

It’s important to stress that these are only traces (in the order of 0.1 ml of pure alcohol per serving) which represents no danger for pregnant women, children or people who are abstaining from alcohol, unless a medical recommendation requires you to avoid alcohol altogether, in which case the 0.0% mention is essential. In this case, you’ll probably also need to avoid fermented foods (such as bakery bread), as well as most processed grocery store ingredients that contain sugar or flavourings.

With traces of alcohol appearing everywhere, the law states that products containing less than 0.5% alcohol by volume are considered “alcohol-free”. For this reason, some non-alcoholic and dealcoholized beverages containing less than 0.5% alcohol by volume are labelled alcohol-free. It is important to note, however, that the law recommends the use of the term “non-alcoholic” on labels, and that a revision of the law is scheduled for the end of 2023.

Therefore, except for medical reasons, according to current knowledge, there is no danger or negative effect on health from these tiny quantities of alcohol. Non-alcoholic spirits, wines and beers have become all the rage in recent years. Here’s an important reminder of what’s behind the labelling of these products:

Spirit, beer or non-alcoholic wine marked at less than 0.5% alc/vol:
This product has been formulated with botanical extracts or natural flavours whose base contains traces of alcohol. It contains less than 0.5% alcohol by volume.

Spirit, beer or non-alcoholic wine marked at 0.0% alc/vol:
This product is made from 100% natural flavours, with a base specially developed with glycerine or propylene glycol be exempt of all alcohol. This product cannot contain real juice or fruits, which almost always contain traces of alcohol.

Alcohol-free spirit, beer or wine with no indication of alcohol percentage on the label:
This product is necessarily made from natural extracts and/or flavourings whose base contains traces of alcohol, otherwise they would proudly display the 0.0% label. This product therefore generally contains less than 0.5% alcohol by volume.

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