Application Deadline: November 13th, 2026
Next Round of Tasting Sessions: December 8, 2026 | February 9, 2027 | April 6, 2027
THE SOBR ASSEMBLY
Help us choose what goes on our shelves.
Join the Søbr Market Advisory Board: a small panel of regulars at each of our stores who taste new products and tell us what they really think, before anything lands on the shelf.
Welcome to the Søbr Assembly
A seat at the table.
Get behind-the-scenes access and a glimpse into how we choose our products, from first taste to the shelf.
A free guided tasting at every session.
Sample 8-10 products at every session, across beer, wine, spirits, and canned cocktails, with your store's host guiding the way.
An exclusive say in what your local store carries.
Your scores help decide what we list, what stays, and what winds down.
How it Works:
As an Advisory Board member, you'll participate in three tasting sessions over 6 months.
Tasting sessions are held on set dates every other month. Check the application form for the tasting session dates and make sure you're available for all 3 before applying.
How To Join:
1. Apply. Fill out the short form below.
2. Get picked. Your store's host selects the panel from the applications and lets everyone know. Panelists rotate every three sessions, so seats open up regularly.
3. Taste, score, and talk. Join three private sessions at your local store, held every other month and lasting about 90 minutes to 2 hours each. You'll score each product on taste, price, and packaging, and your host guides the conversation.
Ready to put your opinions to work?
The application only takes a few minutes. Applications are reviewed before each new panel term, and we keep yours on file if you aren't selected right away.
Application Deadline: November 13th, 2026
Next Round of Tasting Sessions: December 8, 2026 | February 9, 2027 | April 6, 2027
FAQ
What is the Advisory Board?
A small panel of customers at each of our stores who taste products and score them. We bring every store's scores together to decide what we list, what stays, and what winds down.
What will I be doing?
At each session you'll taste 8-10 products and score them on taste, price, and packaging, then talk it through with the group. Your store's host guides the session.
How long is the commitment?
Three tasting sessions, about 90 minutes to 2 hours each. Panelists rotate every three sessions, so seats open up regularly.
Does it cost anything?
No. Participation is completely free!
How are panelists chosen?
You apply online and choose your local store. Your store's host selects panelists from the applications based on.
Applications are reviewed in the order they're received, and panelists are selected to ensure a diverse mix of flavour preferences.
If you aren't chosen this time, we'll keep your application on file for the next term.
When will I hear back?
Your store's host will email you either way, ahead of the first session of the next term.
Can I join if I can't make all three sessions?
We ask panelists to commit to all three so the feedback stays consistent. If the dates don't work this time, you're welcome to apply again for a future term.
Who should join?
Regulars who love non-alcoholic drinks and aren't shy about sharing an honest opinion. Critics welcome: that's the whole point.
You'll need to be able to make all three sessions, so the feedback stays consistent and every seat counts.
Will my photo be taken?
We may take photos or video at sessions to share on social, the website, and newsletters. You agree to this in the application, and you can always ask not to be in a particular shot.
Where do sessions take place?
Sessions are held at each Sobr Market store. Select your nearest location on the application form!