Welcome to Yes Way Rosé, a refreshingly modern wine brand that takes our rosé seriously, but ourselves…not so much. The Yes Way journey began in 2013 when our founders, Erica + Nikki, two lifelong friends who worked in fashion and had limited wine knowledge, came to the realization that rosé isn’t just a wine, it’s a way of life. With this new motto, they completely changed their trajectories and hit the books (and more importantly the bottles) to become experts in pink wine. Their mission? To create a rosé brand perfectly designed to elevate your life.