Wilfred's was born when engineer-turned-founder Chris "Wilfred" Hughes started serving homemade, alcohol-free spritzes at a party using rosemary and bitter orange, and realized he was onto something. After 18 months of testing, Wilfred's Bittersweet Aperitif launched as a distilled blend of rosemary, bitter orange, rhubarb, and clove, free from artificial flavours, sweeteners, and colours. Named Britain's #1 Non-Alcoholic Drink at the 2020 Great British Food Awards and winner of the Great Taste Awards in 2021 and 2024, it's built to be poured over ice with tonic for a proper spritz, no alcohol required.
Wilfred's
Frequently Asked Questions — Vendor: Wilfred's
Expert answers to common questions about non-alcoholic options, ingredients, and delivery across Canada.
What is the difference between '0.0% ABV' and 'Non-Alcoholic?
Products labeled 0.0% ABV contain absolutely no alcohol. Some products labeled 'non-alcoholic' may contain trace amounts of alcohol (less than 0.5% ABV), which is similar to the levels found in ripe fruit or fruit juice.
Do your products contain artificial sweeteners?
We prioritize brands with clean ingredients. You can find full ingredient lists on every individual product page. If you are specifically looking to avoid artificial sweeteners, we recommend filtering for 'Low Sugar' or 'Organic' options.
How do I filter your shop for specific dietary needs?
You can use our 'Dietary Needs' menu to filter for Gluten-Free, Low-Sugar, Sugar-Free, Vegan, Halal-certified, Kosher, and Organic options. Or drop us a question at info@thesobrmarket.com and we'll help you out!
How can I contact customer service?
Customer service: info@thesobrmarket.com, orders@thesobrmarket.com
Do you offer free shipping?
Free shipping is available in Canada for orders over $150.
Free shipping is also available for wholesale customers.