Wilfred's was born when engineer-turned-founder Chris "Wilfred" Hughes started serving homemade, alcohol-free spritzes at a party using rosemary and bitter orange, and realized he was onto something. After 18 months of testing, Wilfred's Bittersweet Aperitif launched as a distilled blend of rosemary, bitter orange, rhubarb, and clove, free from artificial flavours, sweeteners, and colours. Named Britain's #1 Non-Alcoholic Drink at the 2020 Great British Food Awards and winner of the Great Taste Awards in 2021 and 2024, it's built to be poured over ice with tonic for a proper spritz, no alcohol required.