Plus & Minus

Plus & Minus crafts Australian dealcoholized wines enriched with grapeseed extract for natural antioxidants, delivering full varietal character with zero alcohol.

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  • Plus & Minus - Pinot Grigio
    BOGO 50%

    Plus & Minus - Pinot Grigio

    Plus & Minus - Pinot Grigio

    $15.00
    Sale price  $15.00 Regular price 
  • Plus & Minus - Blanc de Blancs
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    Plus & Minus - Blanc de Blancs

    Plus & Minus - Blanc de Blancs

    $15.00
    Sale price  $15.00 Regular price 
  • Plus & Minus - Rose
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    Plus & Minus - Rose

    Plus & Minus - Rose

    $12.75
    Sale price  $12.75 Regular price  $15.00

Frequently Asked Questions — Plus & Minus

Expert answers to common questions about non-alcoholic options, ingredients, and delivery across Canada.

What is the difference between '0.0% ABV' and 'Non-Alcoholic?

Products labeled 0.0% ABV contain absolutely no alcohol. Some products labeled 'non-alcoholic' may contain trace amounts of alcohol (less than 0.5% ABV), which is similar to the levels found in ripe fruit or fruit juice.

Is 0.5% really alcohol-free?

In Canada, any product containing less than 1.1% alcohol-by-volume (ABV) is considered alcohol-free because our body metabolizes that amount of alcohol faster than we can feel any effect.

More commonly world-wide, any product containing 0.5% ABV or less is considered alcohol-free.

Fun fact: many foods have some level of ABV due to their natural fermentation. Kombucha, breads made with yeast, overripe bananas, fruit juice, yogurt, soy sauces & vinegars can range from 0.2% ABV up to 1.2% ABV.

How do I use non-alcoholic spirits in cocktails?

Non-alcoholic spirits are designed to be used in a 1:1 ratio as you would with traditional spirits. Check out our 'Recipes' section on the blog for inspiration, or browse our curated 'Cocktail Kits' which come with everything you need to build the perfect drink.

How can I contact customer service?

Customer service: info@thesobrmarket.com, orders@thesobrmarket.com

Do you offer free shipping?

Free shipping is available in Canada for orders over $150.
Free shipping is also available for wholesale customers.

Plus & Minus crafts Australian dealcoholized wines enriched with grapeseed extract for natural antioxidants, delivering full varietal character with zero alcohol.