non-alcoholic canada - alcohol free drinks - live life hangover free with clarity and enthusiasmnon-alcoholic canada - alcohol free drinks - live life hangover free with clarity and enthusiasm


the sobr market
Dry January is Here

We are happy to announce everyone will receive a FREE gift with purchase all of January courtesy of Something & Nothing!

Dry January - Stock the Fridge BundleDry January - Pretty in Pink & Ready to DrinkDry January - Beer-athon BundleDry January - Canadian Brewer's DozenDry January - Mixology Bundle

Curated Bundles

Dry January Savings

Check out our curated bundles with the option to be surprised or play bartender and mix & match your selections.

All Bundles Best Selling
Jøyus - Non-Alcoholic Cabernet SauvignonJøyus - Non-Alcoholic RoséJøyus - Non-Alcoholic Sparkling White WineJøyus - Non-Alcoholic Quartet PackJøyus - Non-Alcoholic Sparkling Rosé

Back in Stock


Jøyus® non-alcoholic wines not only taste like wine, but great wine. And they have the industry awards to prove it. In the USA's oldest and largest blind wine tasting they brought home double gold, gold, silver and bronze medals. And they've won even more internationally.

The Sobr Market - providing options

Lifestyle choice?  Mental health clarity?  Personal health goals?   Abstaining?  Taking a break?  Safe driving?  Physical training performance?  Family planning?  Getting up early?  Better sleep?  Improving relationships?  Just because!  There are many reasons you might want to switch it up. 

After having tasted much of what the world has to offer, we have done the weighing and measuring, and you won’t be left wanting.  These are the products you will find in our own home that we personally enjoy and offer to family and friends.

Solbrü - Variety PackSolbrü - InspireSolbrü - ConnectSolbrü - ElevateSolbrü - Restore

made in manitoba


Re-create your favourite cocktail with 1-2oz of a Solbru alcohol-free elixir for a unique, authentic twist or simply sip on the rocks - think of this botanical beverage as a spirit alternative

Shop The Elixirs
Social Creatures

Social experiences should not be compromised by choosing a beverage that works with your lifestyle.  The Sobr Market is here to keep the connection alive with alternative beverages with either no or low alcoholic content. 

 How often do we attend a social event where drinking is a focal point of the experience?  Many occasions are often marked with the consumption of a beverage to celebrate.  A toast to the bride and groom – a sip-and-see for a newborn baby – an evening around a bonfire - a gathering where life is discussed.  When hosting an event, “What can I get you to drink?” is often the first question we ask our guests.    

More and more consumers are looking for non-alcoholic alternatives to enjoy during these pinnacle moments of life.  Life experiences should never be compromised just because one chooses to enjoy a beverage without alcohol. 

The Sobr Market was born out of this assumed requirement between social enjoyment and alcohol to now provide alternatives that can be enjoyed anywhere, any time, all the time!